Our Mission

Zaner-Bloser mission statement

Our Vision

We are a literacy company focused on the K–5 foundational skills that are the essential elements of teaching and learning.

Our solutions are compelling for students, families, teachers, curriculum directors, and principals.

We stand apart by offering a high level of engagement, driven by our commitment to joyful learning.




The Superkids text books

Our Values

We believe children are the world’s most important people.
We share our values with the other members of the Highlights Family of Companies.

We commit to the persuit of excellence

EXCELLENCE: Guided by our noble purpose, we apply high standards to the products and experiences we create, to the work itself, and to all our business interactions.

We implement new ideas and enable continous improvment

CREATIVITY: We embrace the idea of living and working in possibilities—cultivating curiosity, imagination, and courage to perceive the world in unexpected ways.

We assume good intentions

TEAMWORK: We achieve shared success by working cohesively, respecting and combining the individual strengths of our employees, partners, and customers to further our common goal.

We believe that the high road is the best road

INTEGRITY: We stand by who we are: honest, authentic, conscientious, and ethical. Individually and together, we always try to do the right thing.