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Zaner-Bloser Named Three-Time Finalist for AEP Beacon Awards for Excellence in Education Marketing

COLUMBUS, OHIO (May 9, 2011) - Zaner-Bloser is a three-time finalist for the 2011 Association of Educational Publishers (AEP) Beacon Awards. The awards are given for meeting the highest standards for quality, professional educational resources and excellence in education marketing.

The finalists for the Beacon awards include Zaner-Bloser Handwriting Program Overview Brochure and Zaner-Bloser's Spelling Connections and Handwriting Integrated Marketing Campaigns.

The Zaner-Bloser Handwriting Integrated Marketing Campaign contains nine components, including a program overview brochure, digital program samplers, e-mail outreach, lead generation landing pages and direct mail. The program's overview brochure is also a finalist separately. The Spelling Connections Integrating Marketing Campaign had eight components including advertising, lead generation with web and video outreach, digital samplers and a brochure.

"This honor reflects the excellence of the work that our product managers and their marketing team do at Zaner-Bloser. We are as proud of them as we are of our products themselves," said President Bob Page. More information about the products is available at http://www.zaner-bloser.com.

Beacon Award winners will be announced at the Beacon Awards Luncheon on June 8 at the Omni Shoreham in Washington, D.C. One of the largest and longest-running programs of its kind, the AEP Beacon Awards are widely recognized as a mark of outstanding educational value.

About Zaner-Bloser

Zaner-Bloser, a division of Highlights for Children with more than 120 years of experience in education, is one of the premier publishers of research-based reading, writing, spelling, vocabulary, and handwriting programs. The Zaner-Bloser mission is to create dynamic, appealing and effective educational programs and services. Zaner-Bloser focuses on distinctive programs that inspire all students to become engaged, literate participants in the global society.

Contact:

Brad Onken, 614-487-2867
Karen Twinem, 614-224-8114

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